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Customer Effort Score (CES): definition and tips
Customers

Customer Effort Score (CES): definition and tips

Customer Effort Score explained: the formula, the two CES scales that run in opposite directions, when to send the survey, and what to do with a low score.
Olga Marcinkiewicz

Olga Marcinkiewicz

Customer Success Manager

Likert Scale Surveys: The Complete Guide
Opinions & Expertise

Likert Scale Surveys: The Complete Guide

The Likert scale is one of the most powerful tools in a researcher's arsenal, allowing you to measure attitudes, opinions, and perceptions with precision.
Karol Koronowicz

Karol Koronowicz

Founder