GetFeedback is shutting down
GetFeedback is shutting down

GetFeedback Direct is closing on December 31, 2026. SurveyMonkey has officially announced that the GetFeedback Direct platform will be sunset and fully shut down. For thousands of CX leaders and Salesforce administrators, this forces a critical decision: accept a forced migration to SurveyMonkey Enterprise — or find a better, more modern alternative.

This is the operational guide: the exact dates, what happens to your Salesforce surveys, the month-by-month plan for the time that is left, what to export before you lose access, and the configuration to document while you still can. If you have not picked a destination yet, compare the options first on our GetFeedback alternatives page — then come back here for the move itself.

What is Happening to GetFeedback?

According to the official announcement from SurveyMonkey, the GetFeedback Direct product is being retired. Here are the key facts you need to know:

  • The Deadline: GetFeedback Direct will no longer be available after December 31, 2026.

  • The Migration: SurveyMonkey is pushing all existing customers to migrate to the “SurveyMonkey Enterprise” platform.

  • The Reality: This isn’t just a rebrand. It’s a forced migration to a completely different platform with different pricing, features, and user experience.

The deadline is now inside the current calendar year. Migrating a feedback programme — rebuilding templates, re-mapping Salesforce integrations, training teams — takes most of a quarter, and the final weeks before a sunset are exactly when vendor support queues are longest and your own team is thinnest.

Your GetFeedback Migration Timeline

Work backwards from the December 31, 2026 deadline. This phased plan keeps the migration low-risk and avoids the year-end support crunch:

MonthPhaseWhat to do
September 2026DecideShortlist replacements, run a real trial with one live survey, and check your renewal date before it auto-renews into a platform that will not exist.
October 2026Export & documentBack up every response export, save historical NPS/CSAT/CES benchmarks, and write down your Salesforce mappings while the account still shows them.
October – November 2026RebuildRecreate surveys, templates and Salesforce triggers on the new platform. Rebuild the highest-volume programme first — it surfaces the problems early.
November 2026Run in parallelKeep both platforms live on the same audience for two to four weeks and compare response rates. This is the step teams skip and then regret.
December 2026DecommissionConfirm every export is stored somewhere shared and backed up, switch remaining flows over, then close the account before access is lost.

If you are reading this later in the year, compress the plan rather than dropping the parallel run — validating response rates against your old baseline is what proves the migration worked.

Decide Where You’re Migrating To

Pick the destination before anything else — every step below depends on it. Almost all former Direct users land in one of three places: Responsly for a like-for-like CX replacement that keeps native Salesforce triggers and omnichannel distribution, Qualtrics if you have a dedicated research team to justify it, or SurveyMonkey Enterprise if you accept the default path SurveyMonkey offers its own customers.

All five replacements — ranked, with published prices and which ones actually write back to Salesforce — are on our GetFeedback alternatives comparison. The rest of this guide is the same whichever you choose.

What the Shutdown Means for Your Contract

The budget question that matters before December 31, 2026 isn’t what a replacement costs — it’s what you’re still paying for. GetFeedback Direct sold on annual, custom-quoted enterprise terms, so check two things now:

  • Your renewal date. If your term renews before the shutdown, you may be signing for a platform you’ll only use for part of that year. Raise it with your account manager before it auto-renews rather than after.
  • What’s bundled. Salesforce connector fees and per-seat costs were often billed separately. Those line items don’t disappear on their own when you stop using the product, so confirm what you’re cancelling.

Treat the shutdown as a reset on budget rather than a like-for-like swap: you’re no longer locked into an annual enterprise commitment, so a monthly plan is worth considering while you validate the new setup. For the full side-by-side on what a replacement actually costs, see the GetFeedback pricing comparison.

GetFeedback Surveys for Salesforce: What Happens Now?

One of GetFeedback’s biggest selling points was its deep Salesforce integration — triggering surveys from Salesforce events and mapping responses directly back to records. With GetFeedback closing, Salesforce admins need a replacement that can do the same.

Responsly’s Salesforce integration covers everything GetFeedback Direct offered:

  • Trigger surveys automatically on Case Closed, Opportunity Won, or any custom event
  • Map NPS, CSAT, and CES responses to any Salesforce object (Contact, Account, Case, Custom)
  • View sentiment dashboards natively inside Salesforce
  • Zero dependency on SurveyMonkey or any other platform

For teams whose entire feedback workflow runs through Salesforce, Responsly is a direct like-for-like replacement.

What to Document Before You Lose Access

Responses can be exported. Your configuration cannot. On January 1, 2027 the trigger logic and field mappings simply stop existing, and rebuilding them from memory is where migrations lose weeks. Copy this into a sheet and fill one row per live survey while the account is still open:

SurveySalesforce triggerObject written toFields mappedOwner
Post-case CSATCase status → ClosedCaseCSAT_Score__c, CSAT_Comment__cSupport ops
Onboarding NPSOpportunity → Closed WonContactNPS_Score__c, NPS_Date__cCS team
……………

Three things teams routinely miss when they fill this in:

  • Custom objects. Standard Contact and Case mappings are easy to remember. The custom object someone built three years ago for a specific programme is the one that silently breaks after the cutover.
  • The trigger conditions, not just the trigger. “On Case Closed” is rarely the whole rule — there is usually a filter (record type, region, queue, a suppression window) that decides who actually gets surveyed.
  • What sits downstream. Alerts, dashboards, routing rules and reports that read those fields need pointing at the new ones, and they will not error — they will just quietly return nothing.

How to Export Your GetFeedback Data Before the Deadline

Your historical response data is the one thing you cannot recreate after December 31, 2026. Secure it first — everything else can be rebuilt. Do this well before the deadline, not in the final week when support queues are longest.

GetFeedback export checklist

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How to Migrate from GetFeedback to Responsly

Once your data is safe, rebuilding is faster than most teams expect. Responsly offers a dedicated migration concierge service for teams moving off GetFeedback Direct:

  • Audit: We help you identify which active surveys and Salesforce mappings need to move.

  • Build: We can help recreate your NPS, CSAT, and CES surveys using our modern templates.

  • Connect: We assist in setting up your Salesforce integration to ensure no data is lost.

  • Launch: Go live with a platform that will be supported for years to come.

Conclusion: Turn the Shutdown Into an Upgrade

The closure of GetFeedback Direct is disruptive, but it’s also a rare chance to modernize your CX stack instead of settling for a forced migration to a legacy tool. Export your data early, document your Salesforce setup, and choose a platform built for customer experience first.

Still weighing where to go? All five replacements are ranked on price and Salesforce support on our GetFeedback alternatives page.

Ready to plan your migration? Start your free trial or book a demo to see the Salesforce integration in action.

FAQ

Is GetFeedback closing?

Yes, GetFeedback Direct is closing on December 31, 2026. SurveyMonkey has announced that the GetFeedback Direct platform will be sunset and fully shut down. GetFeedback Digital (website/app feedback tool) will continue, but the core Direct product for email and Salesforce surveys is closing.

When is GetFeedback closing exactly?

GetFeedback Direct will officially shut down on December 31, 2026. After this date, you will lose access to your account and data if you haven't migrated, so export your historical responses well before the deadline.

Is GetFeedback Digital also closing?

No. GetFeedback Digital (the website and in-app feedback tool) will continue to be supported. Only GetFeedback Direct, the core product for email and Salesforce surveys, is closing on December 31, 2026.

What is GetFeedback Digital?

GetFeedback Digital is the website and in-app feedback tool that will continue to be supported after the shutdown. GetFeedback Direct — the core product for email and Salesforce surveys — is the one closing on December 31, 2026, so only Direct users are forced to migrate.

Can I export my GetFeedback data before the shutdown?

Yes. You should export your historical response data and reports before December 31, 2026 to preserve your NPS, CSAT, and CES benchmarks. Export responses per survey to CSV/Excel, and document your Salesforce mappings so you can rebuild them on your new platform.

What happens to my GetFeedback Salesforce surveys after the shutdown?

Any survey triggered from Salesforce through GetFeedback Direct stops working after December 31, 2026, and the response write-back to your Salesforce objects stops with it. Before you migrate, document which Salesforce events trigger which surveys and which fields each response maps to — that mapping is the part teams most often lose.

Do I have to move to SurveyMonkey Enterprise?

No. SurveyMonkey Enterprise is the default migration path SurveyMonkey offers GetFeedback Direct customers, but you are not contractually bound to it once Direct is retired. The shutdown resets your options, so it is worth evaluating CX-first platforms before accepting the default.

How long does migrating off GetFeedback Direct take?

For a typical CX programme, plan on one to three months of calendar time rather than effort: exporting data and documenting Salesforce mappings takes days, rebuilding surveys and triggers takes a couple of weeks, and you want a period of running both platforms in parallel to confirm response rates hold before you switch off GetFeedback.