GetFeedback Is Closing in 2026: Shutdown & Migration Guide

GetFeedback Direct is closing on December 31, 2026. SurveyMonkey has officially announced that the GetFeedback Direct platform will be sunset and fully shut down. For CX leaders and Salesforce administrators, this forces a critical decision: accept a forced migration to SurveyMonkey Enterprise — or find a better, more modern alternative.

This is the operational guide: the exact dates, what happens to your Salesforce surveys, the month-by-month plan for the time that is left, what to export before you lose access, and the configuration to document while you still can. If you have not picked a destination yet, compare the options first on our GetFeedback alternatives page — then come back here for the move itself.

What is Happening to GetFeedback?

According to the official product update from SurveyMonkey, the GetFeedback Direct product is being retired. Here are the key facts you need to know:

• The Deadline: GetFeedback Direct will no longer be available after December 31, 2026.

• The Migration: SurveyMonkey says it will be “fully transitioning all customers” from GetFeedback Direct to SurveyMonkey Enterprise by that date, and recommends migrating at your next renewal date. If your renewal falls before December 31, that renewal is your real deadline.

• Your data: The notice does not say what happens to response data after December 31, 2026. Plan as if it will not be retrievable afterwards.

• The Reality: This isn’t just a rebrand. It’s a forced migration to a completely different platform with different pricing, features, and user experience.

The deadline is now under 90 days away, and for some teams it is closer still: if your renewal date falls before December 31, that is the date to plan against. Migrating a feedback programme means rebuilding templates, re-mapping Salesforce integrations and training teams, and the last weeks of December are when your own team is thinnest.

Your GetFeedback Migration Timeline

Work backwards from the December 31, 2026 deadline, or from your renewal date if it comes first. This phased plan fits the weeks that are left and keeps the migration low-risk:

If your renewal falls earlier, move every row forward so the plan finishes before that date. Compress the plan rather than dropping the parallel run — validating response rates against your old baseline is what proves the migration worked.

Decide Where You’re Migrating To

Pick the destination before anything else — every step below depends on it. The main options are SurveyMonkey Enterprise, the default path SurveyMonkey offers its own customers; Qualtrics, if you have a dedicated research team to justify it; and a CX-first platform such as Responsly, which sends surveys from Salesforce, writes answers back to Salesforce records and adds omnichannel distribution. If Qualtrics is on your list, our GetFeedback vs Qualtrics comparison covers that trade-off.

The main replacements are compared side by side, including how each one handles Salesforce write-back, on our GetFeedback alternatives comparison. The rest of this guide is the same whichever you choose.

What the Shutdown Means for Your Contract

The budget question that matters before December 31, 2026 isn’t what a replacement costs — it’s what you’re still paying for. Pull out your current GetFeedback contract and check two things now:

• Your renewal date. If your term renews before the shutdown, you may be signing for a platform you’ll only use for part of that year. Raise it with your account manager before it auto-renews rather than after.
• What’s on the order form. List every line item — seats, add-ons, services — and confirm which ones end with Direct and which carry over to whatever you sign next, rather than assuming they disappear on their own.

If you are offered a move to SurveyMonkey Enterprise at renewal, get answers to these questions in writing before you sign:

1. Which of our live Direct surveys, Salesforce triggers and field mappings will be moved for us, and which do we rebuild ourselves?
2. Will our historical responses and reports come across, in what format, and by what date?
3. Is the Salesforce integration we use today included in the quoted price, or priced separately?
4. What is the term and total price of the new contract, compared with what we pay for Direct today?
5. When is the go-live date, and does it land before our current term ends?

Treat the shutdown as a reset on budget: size the next contract to the programmes you actually run today, not to what you bought years ago. For the side-by-side on what a replacement costs, see the GetFeedback pricing comparison.

GetFeedback Surveys for Salesforce: What Happens Now?

One of GetFeedback’s biggest selling points was its deep Salesforce integration — triggering surveys from Salesforce events and mapping responses directly back to records. With GetFeedback closing, Salesforce admins need a replacement that can do the same.

Responsly’s Salesforce survey integration covers the Salesforce side of what Direct did:

• Send surveys automatically when a Case closes, an Opportunity is won or another record changes, using a Salesforce email template that carries the survey link
• Map NPS, CSAT, and CES responses to any Salesforce object (Contact, Account, Case, Custom)
• Report on scores in Salesforce dashboards, because mapped answers are ordinary Salesforce fields
• Zero dependency on SurveyMonkey or any other platform

One detail catches teams out when they rebuild the triggers. Salesforce ended support for Workflow Rules and Process Builder on December 31, 2025. If your Direct surveys were sent by one of those, rebuild the trigger as a record-triggered Flow rather than copying the old rule. The integration page has a job-by-job map of what to rebuild where.

Salesforce write-back is on the Professional plan (from $250/month, billed yearly) and on Enterprise, not on Essential — book a short call to map your setup.

What to Document Before You Lose Access

Responses can be exported. Your configuration cannot. Do not count on being able to look up the trigger logic and field mappings after December 31, 2026 — and rebuilding them from memory is where migrations lose weeks. Copy this into a sheet and fill one row per live survey while the account is still open:

Three things teams routinely miss when they fill this in:

• Custom objects. Standard Contact and Case mappings are easy to remember. The custom object someone built three years ago for a specific programme is the one that silently breaks after the cutover.
• The trigger conditions, not just the trigger. “On Case Closed” is rarely the whole rule — there is usually a filter (record type, region, queue, a suppression window) that decides who actually gets surveyed.
• What sits downstream. Alerts, dashboards, routing rules and reports that read those fields need pointing at the new ones, and they will not error — they will just quietly return nothing.

How to Export Your GetFeedback Data Before the Deadline

Your historical response data is the one thing you cannot recreate after December 31, 2026. Secure it first — everything else can be rebuilt. Do this well before the deadline, not in the final week.

How to Migrate from GetFeedback to Responsly

Once your data is safe, rebuilding is faster than most teams expect. We walk through your setup with you on a short call, and on the Enterprise plan data migration from other tools is included. The move itself has four steps:

• Audit: Use the mapping sheet above to list which active surveys and Salesforce mappings need to move.

• Build: Recreate your NPS, CSAT, and CES surveys from our templates, keeping your question wording so the new data stays comparable with your benchmarks.

• Connect: Connect Salesforce, map each question to its field and test the setup in a Sandbox before you switch to Production.

• Launch: Run the parallel period, then move the remaining Salesforce triggers over and switch off GetFeedback.

Conclusion: Turn the Shutdown Into an Upgrade

The closure of GetFeedback Direct is disruptive, but it’s also a rare chance to modernize your CX stack instead of settling for a forced migration to a legacy tool. Export your data early, document your Salesforce setup, and choose a platform built for customer experience first.

Still weighing where to go? Compare the replacements side by side on our GetFeedback alternatives page.

Ready to plan your migration? Book a migration call to walk through your Salesforce setup. Or start free and rebuild your surveys first; Salesforce write-back comes with Professional (from $250/month, billed yearly).

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