Mailchimp Surveys: How to Send Surveys to Mailchimp Contacts (2026 Guide)

Mailchimp surveys are a simple way to learn what your audience wants—if you can collect responses reliably and turn them into segments you can act on. This guide shows marketers and growth teams how to send surveys to your Mailchimp audience, sync responses back to Mailchimp fields/tags, and automate follow-ups using the Responsly + Mailchimp integration. You’ll also get a quick comparison table, a step-by-step setup checklist, and proven survey-driven campaign ideas.

What are Mailchimp surveys (and what they’re good for)?

Most teams use “Mailchimp surveys” to mean: sending a survey link to subscribers, then using answers to personalize campaigns. This works best for:

• Lead capture and list growth (collect email + opt-in)
• Customer research (needs, objections, feature requests)
• Segmentation (plan, industry, intent, lifecycle stage)
• Post-purchase feedback (CSAT and reasons for churn risk)

If you want a dedicated survey experience (question types, analytics, field mapping), use a survey platform and connect it to Mailchimp.

Responsly + Mailchimp: what you can do

Responsly lets you build surveys and then sync contacts + answers into Mailchimp automatically. The two most important resources are:

• Integration landing page: Mailchimp Surveys integration
• Step-by-step help article: Mailchimp integration setup guide

Comparison: ways to run Mailchimp surveys

How to run Mailchimp surveys with Responsly (step by step)

This process matches the official integration documentation:

Step 1: Connect Mailchimp to Responsly

To enable syncing, you’ll need:

• A Responsly account with Integrations permission
• A Mailchimp account
• A Mailchimp API key (generate in Mailchimp under Profile → Extras → API keys)

Then connect it in Responsly: Connect → Mailchimp and paste your API key. (Full walkthrough: Mailchimp integration.)

Step 2: Choose a Mailchimp audience and map fields

In integration settings:

• Select the Mailchimp audience (list) to receive contacts
• Map your fields (examples):
  • Email → email_address (required)
  • First name / Last name → FNAME / LNAME
  • Survey answers (NPS, CSAT, preferences) → custom merge fields or tags

Decide whether to create new subscribers, update existing ones, and add tags based on responses.

Step 3: Send your survey

Create your survey in Responsly, then distribute it using the channel that fits the moment:

• Email surveys (transactional and recurring)
• Direct link surveys (share in any Mailchimp campaign)
• Website embeds / widgets (capture feedback on-page)

Step 4 (optional): Use Flows to control what gets sent

If you only want certain responses synced (for example, only when an email is provided, or when consent is given), set up Flows so Mailchimp receives clean, compliant data. See details in the help article.

4 high-impact ways to use survey responses in Mailchimp

1. Segmentation made simple: Map answers to Mailchimp tags/fields, then build segments (e.g., “Interested in feature X”).

2. Personalized follow-ups: Trigger sequences based on responses (e.g., low satisfaction → recovery email; high satisfaction → referral ask). Pair with closed-loop feedback.

3. Personalized incentives: Send discounts, resources, or demos based on intent captured in the survey.

4. A/B test your survey-driven funnels: Test subject lines, send times, and which survey question you place first to improve completion rates.

Summary

If you want Mailchimp surveys that lead to real segmentation and automation (not spreadsheets), connect Responsly to Mailchimp. You can send surveys to your Mailchimp audience, sync answers into fields/tags, and trigger campaigns based on what people tell you.

Start here: Mailchimp Surveys integration and follow the setup guide at Mailchimp integration help.

FAQ

Can Mailchimp send surveys?

Mailchimp can send survey links in campaigns, but dedicated survey tools like Responsly handle question types, response analytics, and field syncing back to Mailchimp audiences.

How does the Responsly + Mailchimp integration work?

You connect Mailchimp with an API key, choose an audience, map survey fields (email, name, tags), and responses sync into Mailchimp in real time.

Can I segment Mailchimp contacts based on survey answers?

Yes. By mapping answers to Mailchimp fields or tags, you can build segments and trigger automated follow-ups based on responses.

Do I need to export CSVs to sync survey responses to Mailchimp?

No. With the integration enabled, survey responses can be sent automatically to Mailchimp without manual exports.