Top 10 Qualtrics Alternatives And Competitors for 2025

In today’s business landscape, where customer experience and employee satisfaction directly impact growth, choosing the right survey platform has never been more important. For years, Qualtrics has been the go-to solution for enterprises thanks to its robust feature set. However, its complexity and high cost make it less accessible—especially for small to mid-sized businesses. That’s why many organizations in 2025 are actively exploring Qualtrics alternatives that deliver advanced features, AI-driven insights, and multi-channel feedback options at a more affordable price point.

If you’re looking for powerful yet more accessible Qualtrics alternatives, you’re in the right place. In this blog post, we’ll highlight leading survey tools for 2025 that combine advanced analytics, AI-driven insights, and multi-channel distribution—without the steep price tag or long learning curve. Whether you need a simple tool for quick feedback or a platform with enterprise-level capabilities, these options are built to fit a range of needs and budgets.

Reasons to search for Qualtrics alternatives in 2025

Seeking a better alternative to Qualtrics can be a strategic move. Here are some key reasons why businesses might consider this change:

Cost-Efficiency
Qualtrics’ enterprise pricing can be prohibitive for many organizations. Today’s alternatives offer scalable plans and flexible pricing, making them accessible for startups, SMBs, and large companies alike—without compromising on features.

Flexibility and Customization
Modern businesses expect surveys that are not only customizable but also AI-powered and adaptive. Many alternatives now provide advanced logic, branding, and personalized experiences that go beyond what Qualtrics offers out of the box.

User Experience
In 2025, usability is everything. Teams want intuitive interfaces, drag-and-drop builders, and automation that reduce setup time and boost adoption. Compared to Qualtrics’ steep learning curve, many alternatives deliver a smoother, faster user experience.

Customer Support and Service
Organizations value responsive, personalized support. Some Qualtrics users report long wait times or complex processes, leading businesses to consider alternatives with more dedicated and timely customer service.

Innovation & Integrations
AI-driven analytics, sentiment scoring, and multi-channel distribution (SMS, WhatsApp, Slack, email) are now must-haves. Many modern alternatives integrate seamlessly with tools like HubSpot, Salesforce, and Zapier—helping companies turn feedback into real-time action.

10 best Qualtrics Alternatives

1. Responsly
2. Survey Monkey
3. Typeform
4. Zonka Feedback
5. SurveySparrow
6. Zoho Survey
7. JotForm
8. Alchemer
9. SoGoSurvey
10. QuestionPro

1. Responsly

Responsly is a highly recommended Qualtrics alternative, combining powerful features with a clean, user-friendly design. Unlike more complex tools, Responsly makes it simple to create surveys in minutes—whether you’re on desktop or mobile—with an intuitive, chat-like interface.

What sets Responsly apart is its blend of AI-powered surveys and flexible survey distribution. From sentiment score analysis of open-ended answers to multi-channel delivery via SMS, WhatsApp, email, Slack, and websites, Responsly helps businesses capture feedback where it matters most.

It offers everything from customizable templates and real-time dashboards to NPS benchmarking and 360-degree performance appraisals, making it equally effective for customer feedback and employee engagement. With branding customization, advanced logic, and integration options, Responsly provides the versatility that modern organizations expect from a top-tier survey platform.

Discover why Responsly is considered one of the best Qualtrics alternatives with these features:

• Flexible Customization: Tailor the appearance of your surveys with custom CSS and a variety of pre-designed templates, allowing you to create surveys that meet your specific needs and preferences.
• AI & Sentiment Score: Analyze text responses with AI to capture customer emotions and measure satisfaction at scale.
• NPS Comparison: Analyze and compare your Net Promoter Score (NPS) against leading companies worldwide, providing valuable benchmarks to gauge your customer satisfaction levels.
• Performance Appraisals: Utilize 360-degree feedback software to enhance employee productivity and performance, offering a structured approach to evaluating and improving workforce effectiveness.
• Real-Time Dashboard: Centralized analytics with detailed reports for data-driven decisions.
• Employee Feedback: Conduct employee satisfaction surveys to measure and improve workplace morale and engagement, helping to address concerns and boost overall job satisfaction.
• Multi-Channel Distribution: Share surveys via email, SMS, WhatsApp, Slack, social media, or embedded links.
• Integrations: Connect seamlessly with tools like HubSpot, Slack, Google Workspace, and Zapier.

2. SurveyMonkey

SurveyMonkey remains one of the most popular and user-friendly survey platforms available. Its intuitive interface and wide range of templates make it ideal for users with varying levels of technical expertise.

Key Features:

• Ease of Use: Drag-and-drop interface for easy survey creation.
• Customization: Extensive template library and question types.
• Integration: Seamless integration with tools like Salesforce, Mailchimp, and Google Analytics.
• Analysis: Real-time results and advanced analytics.

Pros:

• User-friendly with no learning curve.
• Affordable pricing plans for different needs.
• Strong integration capabilities.

Cons:

• Some advanced features are locked behind higher-tier plans.
• Less robust than Qualtrics in terms of in-depth analytics.

3. Typeform

Typeform is known for its engaging and interactive survey designs, which can lead to higher response rates. It offers a visually appealing way to collect data with its conversational style of surveys.

Key Features:

• Design: Beautiful and engaging survey templates.
• User Experience: Conversational surveys that feel more personal.
• Integration: Integrates with over 500 apps via Zapier.
• Customization: Highly customizable forms and surveys.

Pros:

• Visually appealing and engaging survey format.
• Easy to use with a focus on user experience.
• Excellent for creating surveys that respondents enjoy completing.

Cons:

• Limited advanced analytics compared to Qualtrics.
• More expensive for advanced features.

4. Zonka Feedback

Zonka Feedback is a customer feedback and experience management platform built for teams that want actionable insights, automated workflows, and AI-powered analysis across channels.

Key Features:

• AI Feedback Intelligence: Automatically uncovers themes and sentiment in open-ended responses
• Multichannel Distribution: Web, email, SMS, WhatsApp, QR, kiosks, and in-app widgets
• Workflow & Case Management: Auto-create, assign, and track follow-ups to close the loop faster
• Customization & White Labeling: Brand control with multilingual support
• Integrations: Connects with HubSpot, Salesforce, Intercom, Slack and more

Pros:

• Powerful automation with complete customization controls
• AI insights (sentiment & themes) that make feedback actionable
• Multichannel reach with solid CRM integrations and easy branding

Cons:

• Lacks advanced research features like conjoint/TURF
• AI features are only available in growth-tier plans and above

5. SurveySparrow

SurveySparrow provides a unique experience with its conversational surveys and recurring survey capabilities, making it a great choice for ongoing customer feedback.

Key Features:

• Conversational Interface: Engaging, chat-like surveys.
• Recurring Surveys: Automate and schedule surveys for regular feedback.
• Customization: Extensive customization options.
• Integration: Connects with various third-party apps and CRMs.

Pros:

• Engaging survey experience.
• Excellent for ongoing customer feedback.
• User-friendly interface with strong customization options.

Cons:

• May be overkill for simple survey needs.
• Higher cost for premium features.

6. Zoho Survey

Zoho Survey is part of the broader Zoho ecosystem, offering a comprehensive survey solution that integrates well with other Zoho products. It’s ideal for businesses already using Zoho CRM or other Zoho tools.

Key Features:

• Integration: Excellent integration with Zoho CRM and other Zoho applications.
• Customization: Extensive customization options.
• Ease of Use: Intuitive survey builder.
• Data Analysis: Advanced reporting and analytics.

Pros:

• Seamless integration with Zoho suite.
• Affordable pricing plans.
• Strong data analysis features.

Cons:

• Interface may feel outdated compared to newer tools.
• Limited third-party integrations outside Zoho ecosystem.

7. JotForm

JotForm stands out with its extensive form-building capabilities and ease of use. It offers a wide range of customizable templates, making it a versatile tool for creating surveys, forms, and even payment forms.

Key Features:

• Customization: Thousands of form templates and advanced design options.
• Ease of Use: Drag-and-drop form builder.
• Integration: Integrates with popular tools like PayPal, Stripe, and Dropbox.
• Functionality: Conditional logic, autoresponders, and form analytics.

Pros:

• Highly customizable and versatile.
• Easy to use with no coding required.
• Excellent integration options.

Cons:

• Some advanced features require a paid plan.
• Can be overwhelming due to the vast number of options.

8. Alchemer (formerly SurveyGizmo)

Alchemer offers powerful survey creation and customer feedback tools designed for businesses that require advanced customization and data analysis features.

Key Features:

• Customization: Extensive customization options for surveys and forms.
• Advanced Features: Survey logic, branching, and piping.
• Integration: Connects with CRM systems, marketing tools, and more.
• Data Analysis: Robust reporting and analytics tools.

Pros:

• Highly customizable with advanced features.
• Strong integration capabilities.
• Excellent for complex survey needs.

Cons:

• Steeper learning curve.
• Higher cost for advanced plans.

9. SoGoSurvey

SoGoSurvey offers a comprehensive platform for creating surveys, collecting feedback, and analyzing data. It’s known for its robust features and user-friendly interface.

Key Features:

• Ease of Use: User-friendly survey builder with pre-designed templates.
• Advanced Logic: Supports branching, skip logic, and piping.
• Integration: Integrates with CRM, email marketing, and other tools.
• Security: High level of data security and compliance.

Pros:

• Intuitive and easy to use.
• Comprehensive feature set for survey creation and analysis.
• Strong security and compliance features.

Cons:

• Some advanced features are available only in higher-tier plans.
• Can be expensive for small businesses.

10. QuestionPro

QuestionPro provides a powerful survey tool with advanced analytics and reporting features, making it ideal for businesses looking for in-depth insights from their survey data.

Key Features:

• Customization: Wide range of survey templates and customization options.
• Advanced Logic: Supports complex survey logic and branching.
• Data Analysis: Advanced reporting and data visualization tools.
• Integration: Integrates with various third-party applications.

Pros:

• Robust and feature-rich.
• Strong data analysis and reporting capabilities.
• Suitable for complex survey requirements.

Cons:

• Higher learning curve for new users.
• Pricing can be high for advanced features.

Choosing the right survey tool for your needs

Choosing the right survey tool is crucial in collecting accurate and insightful feedback. However, with so many options available, it can be overwhelming to determine which tool is ideal for you.

To simplify the process, consider your specific needs and select a tool with all the basic and premium features to create sophisticated surveys. For instance, a tool with in-depth reporting can make feedback collection faster and more streamlined.

If you want a simple and low-key tool with basic functionality or an open-source tool, Typeform may be a good option for you. However, if you need more advanced features such as Sentiment Analysis technology and advanced targeting, then Responsly could be an alternative to Qualtrics.

Using a tool with advanced features, you can target specific customer demographics, collect more precise feedback, and analyze quantitative data to draw qualitative insights. These insights can help you make informed decisions and improve your business strategy.