Blog. Excellent experience management is based on great communication with people.

Collecting feedback has never been more crucial than in 2025. Whether you’re running a business, conducting market research, or improving employee engagement, online surveys remain one of the most effective ways to gather actionable insights. But with so many survey tools available, choosing the right one can be overwhelming. A good survey tool should be […]

In the world of data collection, the terms questionnaire vs survey are often used interchangeably—but they are not the same. If you’re building a customer feedback strategy, conducting market research, or trying to improve employee experience, knowing the difference can directly impact the accuracy and value of your insights. In this comprehensive guide, we’ll break […]

In the fast-paced world of data-driven decision-making, knowing which research method to choose is critical. Whether you’re conducting market research, employee engagement assessments, or customer satisfaction surveys, the design of your study can shape the insights you gather. One of the most widely used research methodologies in both academia and business is the cross sectional […]

Amidst a fast-paced digital landscape, agility, customer-centricity, and budget-friendly solutions are paramount. Yet, many businesses still cling to traditional survey tools like SurveyMonkey and Qualtrics. While these platforms have paved the way for online surveys, they often come with legacy challenges: outdated interfaces, inflated pricing models, and support systems that can leave you feeling more […]

When it comes to conducting surveys and research, achieving representative data is often one of the most critical goals. Quota sampling is a popular non-probability sampling method that ensures the sample population mirrors specific characteristics of the target group. But what exactly is quota sampling, and how can it be used effectively? In this blog […]

Running truly multilingual surveys can be a complex process that requires attention to detail and a deep understanding of the target language and culture. Accurate translation is essential for collecting reliable and valid data from respondents who may come from diverse linguistic and cultural backgrounds. In this article, we will explore the best practices for […]