Hidden variables let you use data you already have — for example the respondent’s name — directly in the form content.
You can pass this data in the form URL to greet the respondent at the start of the survey or thank them personally on the end page.
How to add hidden variables to greet the respondent
Go to Settings → Hidden variables.

Add a hidden variable – in this case it will be
name– and click Add. You will see a URL that already contains the added variable.
When editing questions and descriptions, click the $ icon to insert variables into the form content.

Go back to the Hidden variables tab and copy the survey URL that includes the variable name.

The original placeholder variable is usually
X. In the URL you send to respondents, you replace it with a real value – in this example, the respondent’s name.As a result, the respondent will see their name on the first page of the survey.

The hidden variable value is saved together with the respondent’s answers, so you can use it later in analysis or exports.


