In this guide, you will learn how to integrate Responsly with Mailchimp. Save survey answers as tags, notes, or list fields on subscribers’ profiles.
Seamlessly connect your Responsly surveys with your Mailchimp account to automatically collect email addresses and subscriber data from survey participants. Every new contact will be added straight to your chosen Mailchimp audience — no manual exports needed.
Before you begin
Make sure you have:
- A form created on the Responsly platform.
- A Mailchimp account.
Step 1: Enable the integration
- Open the form you want to integrate.
- Navigate to Connect → Mailchimp.
- Click Connect new account - The OAuth login window will allow you to authorize your Mailchimp account for Responsly integration.
If you don't see the pop-up window, you may need to allow pop-ups in your browser, please look for the settings in your browser URL bar, or use instructions for Chrome, Firefox, Opera, Edge, or Safari.
Once Responsly is authorized, you will be presented with integration configuration screen.
Step 2: Configuration
In this step, you can choose the Mailchimp list in which you want to save your contacts and populate additional fields.
- Select the Mailchimp list to which respondents will be added.
- Choose the form field from which the email address will be used.
- Map the fields collected in your Responsly survey to the corresponding fields in Mailchimp, such as name, CSAT, etc.
- Toggle the Active switch in the top right corner and save.
- Test the integration.
Also decide whether your setup should:
- Create new subscribers if they don’t already exist in your audience.
- Update existing subscribers: add tags or update their fields.
Step 3: Sending surveys & collecting responses
You can distribute your surveys from Responsly in different ways (email surveys, QR codes, SMS surveys, website footer, etc.). When responses come in, based on your integration settings, they will be forwarded into Mailchimp.
By default, all collected emails go into your selected audience. If you want more control, you can fine-tune which responses are sent.
Step 4 (Optional): Use Flows to control which responses get sent
If you want only certain responses to be sent to Mailchimp, use Flows in Responsly. For example, you may require that:
- The respondent provides an email address.
- The respondent gives legal consent (if applicable).
If conditions are met → contact + response are sent to Mailchimp
If not → response stays in Responsly and is not exported
This helps with compliance (for example, GDPR), and ensures that your Mailchimp database stays clean.
Troubleshooting
Here are common issues and what to check:
- No responses are being sent → verify your Flow conditions (email + consent) are set up correctly.
- Connection error
- Data looks wrong (e.g. fields not matched) → check your field mappings.
