A numerical scale question asks respondents to express their opinion using numbers.
Each answer option is mapped to a specific numeric value so respondents can quantify how they feel.
This type of scale lets you treat responses as quantitative symbols. It is typically used to measure:
- pain or discomfort levels,
- satisfaction with a product or service,
- likelihood to recommend,
- customer loyalty, and similar concepts.
Usually, you label the endpoints of the scale so both ends represent the extremes of the value you are measuring (for example, 0 = “Not at all likely”, 10 = “Extremely likely”).
