QR code feedback surveys

QR codes make it effortless for customers to access your surveys and share feedback instantly.
Instead of typing a long link, guests simply scan the code with their phone camera and go straight to your survey.

In Responsly, generating and sharing QR codes is simple — open your survey and go to Sharing → QR Code.
From there you can download the code as PNG or SVG for print and digital use, or scan it directly from the dashboard to test it.

How to use a QR code

Once you generate your QR code, place it wherever customers interact with your business:

  • Restaurants & bars – menus, receipts or table tents so guests can quickly rate their dining experience.
  • Hotels – guest rooms, reception or spa areas to capture instant feedback about their stay.
  • Events & retail – posters, receipts or packaging to collect in‑the‑moment impressions.

Scanning the QR code opens your survey immediately on the customer’s phone — no extra steps, no friction.
This ease of access increases response rates and ensures feedback is shared while the experience is still fresh.

How to identify respondents

Responsly gives you flexibility in how you collect and track responses:

  • Anonymous feedback – by default, QR codes lead to a non‑personalised survey link, so guests can respond quickly and privately.
  • Identified feedback – if you want to know who is responding, you can personalise links with variables or ask identifying questions (name, email, room number, order ID, etc.).

For example, a restaurant might first ask:

“Did you enjoy your meal today?”

  • If Yes, the survey can automatically redirect happy customers to leave a Google review.
  • If No, the survey can instead collect detailed comments privately so you can act on issues without negative public reviews.

How to identify the location of a QR code

QR codes can also tell you where feedback is coming from — very useful for hospitality or multi‑location businesses:

  • Hotel rooms – generate a unique QR code for each room to know whether feedback came from Room 101 vs. Room 307, without asking guests to type the room number.
  • Restaurants – separate QR codes for dining areas or even tables to see where service needs improvement.
  • Chains / branches – location‑specific QR codes for each store or venue to compare feedback between sites.

This automatic tagging saves respondents’ time and gives you clearer insight into the customer journey.

Best practices

  • Place QR codes in visible, high‑traffic spots where customers naturally look.
  • Add a short call to action like “Scan to share feedback (30 seconds)”.
  • Keep surveys short and mobile‑friendly to maximise completion rates.
  • Always test your QR code before printing by scanning it in Responsly.

Example: Restaurant customer journey

  1. A guest scans a QR code from the bill.
  2. The Responsly survey asks: “How was your experience?”
  3. If positive, the survey redirects to your Google Review page.
  4. If negative, the guest leaves private feedback for your team.

Result: more positive public reviews and more actionable, detailed feedback for your team.

Need help or have more questions?

Responsly platform helps us to manage customer satisfaction and communication within our organization.

Alicja Zborowska, Administration Specialist

Red bull
Bayer

We automated the product experience management process.

KraftHeinz

Managing customer experience is made easy with Responsly.

Danone

Our suppliers are surveyed quickly and efficiently.

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