Boost Customer Retention with Braze Surveys Integration

The Responsly-Braze integration connects your survey and feedback data from Responsly with Braze, enabling you to use customer insights to drive personalized messaging, segment audiences based on responses, and improve customer retention through more relevant campaigns.

Using Responsly with Braze helps businesses:

1. Automatically collect user feedback (surveys, satisfaction, preferences)

2. Enrich customer profiles in Braze with real-feedback data for better personalization

3. Create segments in Braze based on survey answers to target users more precisely

4. Boost retention by responding to feedback and sending tailored follow-up messages or campaigns

You can collect a variety of feedback via Responsly which then powers Braze actions, including:

1. Overall customer satisfaction scores (e.g. rating scales)

2. Product or feature feedback (what users like, what they find difficult)

3. Preferences (communication style, frequency, channel preference)

4. Behavioral and attitudinal insights (why customers engage or churn)

5. Prompted open-text feedback and suggestions

Feedback can come from:

1. Existing customers at different touchpoints (after purchase, after trial, post-support interaction)

2. Users of your app or product during or after onboarding or key events

3. Potential or churned users to understand barriers or reasons for leaving

Timing is flexible—you can trigger surveys at strategic moments, or embed feedback options continuously. The goal is to capture insights when they are freshest. Responsly’s tools allow triggering or embedding as needed.

Using this integration adds minimal overhead in workflow setup (creating surveys, configuring mappings). The tradeoff is usually positive, because:

1. Early feedback helps prevent content or messaging mistakes that cost more to fix later

2. Personalized messaging tends to perform better, often offsetting any small extra effort

3. Responsly’s pricing (survey volume, users, responses) and Braze’s usage (events, attributes) can scale; evaluate your plan to make sure it fits your needs.