Braze Surveys Integration

Braze teams run sophisticated lifecycle programs across email, push, in-app, and SMS. The quality of those programs depends on the quality of the data on the user profile — and the data most often missing is self-reported: what the user actually said about themselves. Connecting Responsly to Braze fills that gap, turning every survey response into a signal the Canvas engine can use immediately.

Where the combination pays off

Lifecycle personalization driven by self-reported intent

An onboarding survey asks the user their primary goal. That answer writes to a primary_use_case attribute in Braze. Every follow-up email, in-app message, and push notification can now personalize on that attribute — technical users get technical content, casual users get casual content. Personalization that actually maps to what people said.

NPS-driven retention and referral

Low NPS scores fire a Detractor NPS event that enters users into a retention Canvas — CSM outreach, targeted content, reactivation push. High NPS scores fire a Promoter NPS event that enters the user into a referral or review ask Canvas. Both are standard Canvases; the integration supplies the trigger.

Churn-risk attributes

A churn-risk survey near renewal updates a renewal_intent attribute. Braze segmentation uses the attribute to power save campaigns, and the same attribute feeds downstream tools via Braze’s Currents export.

In-app feedback loops for mobile apps

Mobile apps fire an in-app Responsly survey at the right moment; the response writes to Braze user attributes; the next in-app message targets based on those attributes. Feedback loop tight enough to measurably improve retention.

Preference center refresh

Periodic preference surveys update communication preferences directly in Braze. Subscription management becomes data-driven, not guessed, and email deliverability improves because the segments finally match reality.

Connecting Responsly to Braze

1. Create a REST API key in Braze’s Developer Console with the right endpoints (users/track, users/export/id).
2. Paste the API key into Responsly’s Braze integration settings.
3. Per survey, configure event name and properties. Default: Survey Completed with answers as event properties.
4. Map structured answers to Braze custom attributes. Scores, segments, preferences.
5. Identify the user. Pass the Braze external_id to the survey as a hidden field.
6. Test with a sample response and confirm in Braze’s user profile view.
7. Build Canvases and Campaigns that consume the new events and attributes.

Practices that keep Braze data clean

Limit custom attributes. Every attribute is permanent; pick the ones that drive segmentation.

Use custom events for per-event detail. Event properties are searchable and don’t bloat the user profile.

Name events consistently. Survey Completed with survey_name beats twenty separate event names.

Watch MAU billing. Braze prices on data points and active users; high-volume micro-surveys can add cost. Aggregate where possible.

Pair with a CDP for multi-destination needs. If survey data needs to reach Braze plus warehouses plus other tools, route via Segment — see the Segment integration.

Richer customer profiles mean sharper Braze campaigns

Connect Responsly to Braze and the lifecycle engine gets data it can’t collect on its own: self-reported intent, satisfaction, preferences, and feedback. Segmentation refreshes with every response; Canvases respond to real customer voice; campaigns land where they should, because they finally know what customers actually said. For teams distributing surveys via email before responses land in Braze, see our email surveys guide. For NPS scoring methodology, see our NPS calculation guide.