Turn Campaign Monitor email campaigns into measurable feedback with embedded Responsly surveys
Campaign Monitor is the email marketing platform that many design-conscious brands and agencies use for well-crafted newsletter and campaign programs. Responsly adds a feedback layer that turns those carefully-designed sends into two-way conversations — subscribers respond, responses flow back to the list, and every campaign compounds the program’s intelligence.
For marketers running Campaign Monitor, this integration keeps surveys inside the branded experience subscribers already know, while building richer segmentation and driving automated follow-ups from the feedback.
Where Campaign Monitor and Responsly combine best
Newsletter satisfaction pulse
A one-click rating in the newsletter footer aggregates a running satisfaction score. Editors see which topics and formats resonate; the editorial calendar stops being guesswork.
Post-event or post-launch feedback
After a webinar, product launch, or promotional event email, a Responsly survey link captures attendee experience in the first 24 hours when recall is sharp. Future campaigns segment on who engaged and who didn’t.
Win-back diagnostics
Re-engagement emails traditionally show only open and click metrics. A survey link (“why did you stop opening?”) surfaces reasons directly — too frequent, content not relevant, never subscribed. Each reason routes to a different remediation campaign.
Feedback-driven segment building
The compounding value: segments built from survey self-identification. “Interested in Product X” becomes a real, growing segment populated by responses. Targeted campaigns to it outperform broad sends by significant margins.
Cross-campaign theme review
Responses from multiple campaigns accumulate in Responsly with campaign identifiers. A monthly review surfaces themes across the newsletter program — what subscribers consistently ask for, what they don’t care about, what’s driving unsubscribes.
Setting up Responsly with Campaign Monitor
- Build the survey in Responsly. Short for email contexts — one to three questions.
- Copy the survey link. Append personalization tags for identification and campaign tracking.
- Insert in Campaign Monitor. Use the email editor’s button, text link, or image CTA; footer or dedicated CTA placement.
- Build the return automation. Responsly webhooks to an automation tool that updates Campaign Monitor subscriber fields via API.
- Configure automation branches. Campaign Monitor journeys branch on the custom fields updated by survey responses.
Practices for healthy email feedback
Lead with the simplest ask. A “yes / no” rating in the email converts better than open-ended. Depth comes from engaged respondents on the landing page.
Cap survey frequency. Once per subscriber per 30 days is a safe baseline. Transactional surveys (post-purchase, post-event) are exceptions.
Match design. The survey page should feel like the email. Brand discontinuity drops response rates visibly.
Respect unsubscribes everywhere. Suppression logic should flow across all email tooling.
Close the loop visibly. When survey input drives a newsletter change, say so in a future send. “You asked for more tactical content — here’s the first issue on that theme.” Response rates climb when subscribers see their input mattering. See how to build a closed feedback loop.
Every send smarter than the last
Connect Responsly to Campaign Monitor and email programs stop being one-way broadcasts. Segments sharpen, targeting improves, and feedback becomes structured data the next campaign can act on. The newsletter gets measurably better month over month — not because of luck, but because each campaign teaches the next. For similar workflows in other email platforms, see the Mailchimp integration or Klaviyo integration. For distributing surveys effectively via email, see our email surveys guide.
