Combine Enhencer's AI-driven audiences with Responsly surveys for richer ad optimization and customer insight
Enhencer is the AI-powered audience optimization platform for performance marketers running Meta and Google ads. Responsly pairs with Enhencer for stated-intent enrichment of AI-driven audience models.
For ecommerce and performance-marketing teams running Enhencer, this integration adds qualification signal that behavioral-only audience building can’t produce.
Where Enhencer and Responsly combine
Survey-qualified conversion events
Survey completions fire as higher-quality conversion events; Enhencer’s AI uses them as training signal for audience building. Better input data, better audiences, better ROAS.
Intent-signal enrichment
Survey-captured intent data enriches Enhencer’s audience inputs. Lookalikes built from high-intent seeds outperform behavioral-only seeds.
Qualified retargeting audiences
Survey respondents segment into retargeting audiences by response. Qualified intent gets one message; unqualified gets another — or no retargeting at all, saving budget.
Post-purchase survey for lookalike seeding
Post-purchase surveys identify high-satisfaction buyers; their data seeds lookalikes via Enhencer. Better seeds produce better prospects.
Campaign-level feedback
Ad-campaign landing page surveys capture feedback on the campaign itself. Ad creative iterated from real-user voice, not just CTR analysis.
Churn-risk detection
Survey-captured dissatisfaction flags contacts out of retargeting audiences. Ad spend doesn’t chase churning customers.
Setup
- Build surveys in Responsly.
- Configure Enhencer integration with ads platforms.
- Feed survey completions as conversion events to ads platforms.
- Tag and segment survey respondents.
- Build Enhencer audiences using survey-qualified seeds.
- Monitor ROAS improvements; iterate.
Practices
Quality signal first. Better seeds beat bigger seeds.
Segment clearly. Survey-driven audience splits should reflect real buying patterns.
Test vs controls. Measure Enhencer + survey vs Enhencer alone.
Close the feedback loop. Campaign feedback drives next-iteration creative.
Respect consent. Privacy-compliant ad flows only.
AI audiences enriched with stated intent
Connect Responsly to Enhencer and AI-driven audience building gains the stated-intent signal behavioral models miss. Performance marketers running ecommerce get sharper audiences, better ROAS, and cleaner retargeting — the qualification upgrade AI audience tools alone can’t deliver. For connecting survey-qualified customer data to your CRM, see the HubSpot integration. For using popup surveys to capture intent directly on landing pages, see our popup surveys guide and website embedding guide.
