Survey answers become tags, custom fields, and automation triggers
Responsly syncs survey responses to GetResponse contact profiles as custom fields and tags. The data powers segmentation, automation workflows, and dynamic email content — giving your campaigns the direct audience input that behavioral tracking cannot provide.
GetResponse combines email marketing, automation, landing pages, and webinars in one platform. Survey data makes every component smarter: email segments reflect stated preferences, automation workflows respond to satisfaction scores, and landing page follow-ups target contacts based on what they told you.
Why direct input beats behavioral inference for segmentation
GetResponse tracks opens, clicks, and page visits. These signals indicate what contacts interact with — but not why, and not whether they’re satisfied with the experience.
A contact who opened 15 emails and clicked 4 links might be highly engaged. Or they might be increasingly frustrated with irrelevant content but keep opening because the subject lines are compelling enough to check. Behavioral data can’t distinguish between these scenarios.
A survey can. A single NPS question reveals whether the contact is an enthusiast or a flight risk. A preference question identifies what content they actually want. A qualification question determines whether they’re a buyer or a browser.
The combination of behavioral signals plus survey data creates segmentation that neither can achieve alone. GetResponse’s automation engine applies both: trigger a workflow from a tag change (survey) AND a condition check on engagement score (behavioral). For survey methodology, see our questionnaire vs. survey guide.
Connecting Responsly to GetResponse
Setup uses GetResponse’s API key.
Get your API key — in GetResponse, go to Menu → Integrations & API → API. Copy or generate your key.
Connect in Responsly — select GetResponse in the integrations tab, paste the key. Responsly loads your lists and custom fields.
Select a target list — choose which list contacts join when a response arrives.
Map survey fields — assign questions to custom fields (for values) and configure tag rules (for categories).
Add survey links to communications — embed in GetResponse emails, autoresponders, or landing pages:
https://your-survey.responsly.com/s/XXXX?email={{CONTACT "subscriber_email"}}Test — trigger a survey, complete it, verify the contact profile updates in GetResponse.
Post-webinar feedback that maximizes event ROI
GetResponse’s webinar feature hosts the event. Responsly captures the structured feedback afterward. The combination turns a single webinar into an ongoing lead qualification and content strategy engine.
A SaaS company ran monthly product webinars through GetResponse. Pre-survey process: a generic “Thanks for attending” email went to all attendees, and a sales rep followed up with anyone who replied. Follow-up rate was 8% of attendees.
Post-survey process: 30 minutes after the webinar, an automation sent a three-question survey: session quality rating (1-5 stars), “Which topic would you like us to cover next?” (multi-select from 5 options), and “Would you like a personalized demo?” (yes/no).
Responses synced to GetResponse contacts and triggered three workflow branches:
High rating + demo request: Tagged “hot-lead” immediately. The sales rep received an alert with the contact’s webinar attendance history and survey answers. Follow-up email with a scheduling link sent within 2 hours. Conversion from this segment: 34% booked a demo (vs. 8% from the generic approach).
High rating + no demo: Tagged with the selected topic preferences. Entered a topic-specific nurture sequence: if they selected “Integration best practices,” the next three emails featured integration content. Attendees who received topic-matched content had 2.4x the click-through rate compared to generic follow-ups.
Low rating: Received a “What would make our webinars more useful?” follow-up email. Responses informed the next webinar’s format: 67% of low-raters said “too much overview, not enough hands-on.” The team restructured from presentation-style to live-demo format. Next webinar satisfaction: 4.2/5 (up from 3.1/5).
The feedback loop: better webinars → higher satisfaction → more demo requests → more revenue. All tracked through GetResponse contact tags populated by Responsly surveys. For event follow-up strategies, see our closed-loop feedback guide.
Lead magnet qualification that replaces guesswork
A typical lead magnet funnel: visitor downloads an ebook from a GetResponse landing page → enters an automation → receives a generic 5-email sequence → some percentage converts. The problem: the sequence treats a CMO at a 500-person company the same as a freelancer doing research.
Adding a qualification survey after the download changes this:
Survey (2 questions): “What’s your primary role?” (dropdown: decision-maker, manager, individual contributor, student/researcher) and “What’s your biggest challenge with [topic]?” (select from 4 options).
GetResponse contact updates:
- Role → custom field
contact_role - Challenge → tag (e.g.,
challenge-lead-generation,challenge-conversion-rate)
Automation branching:
- Decision-maker + lead generation challenge: Sequence emphasizes ROI data, case studies with revenue impact, and a CTA for a strategy call. Conversion to call: 11%.
- Manager + conversion rate challenge: Sequence features tactical content: optimization guides, A/B testing frameworks, and a free audit tool. Conversion to tool signup: 18%.
- Student/researcher: Tagged and moved to a low-frequency educational list. No sales sequence. This prevents wasting sales time and keeps the educational subscriber engaged without promotional pressure.
The result: overall lead-to-opportunity conversion from the ebook funnel increased from 3.2% to 8.7%. The improvement came entirely from routing — the right content to the right contact. For qualification strategy, see our customer acquisition strategies guide.
Subscriber re-engagement with feedback-driven recovery
GetResponse’s engagement scoring identifies contacts who stop interacting. Survey data explains why — and determines whether to invest in recovery or accept the churn.
Re-engagement survey trigger: When a contact’s engagement score drops below a threshold (no opens in 45 days), an automation sends a brief survey: “We noticed you’ve been quiet. What would make our emails more useful?” with options: different topics (specify), less frequent emails, more actionable content, I’m no longer interested, and an open text field.
Response-based actions:
- Different topics: Contact is re-tagged with new topic preferences. Enters a fresh sequence aligned to stated interests. Re-engagement rate: 42% resume opening within 30 days.
- Less frequent emails: Custom field
preferred_frequencyupdated. Automation adjusts send cadence. Re-engagement rate: 38%. - More actionable content: Tagged for a new content track with practical, tutorial-style emails. Re-engagement rate: 29%.
- No longer interested: Contact is unsubscribed cleanly. This improves list health, deliverability, and engagement averages for the remaining contacts.
- Non-responders (no survey completion after 2 attempts): After 30 days, moved to an archive list. Removed from active campaigns. Re-added only if they re-engage organically.
The survey-based approach recovered 34% of at-risk contacts that a generic discount-based win-back would have missed. The contacts who did unsubscribe did so cleanly (via the survey option) rather than through spam reports — protecting sender reputation. For understanding subscriber behavior, see our customer behavior analysis guide.
NPS tracking across the subscriber lifecycle
GetResponse automation can trigger NPS surveys at lifecycle milestones and build a longitudinal satisfaction record on each contact.
Survey timing:
- Day 14 after list join: “How would you rate your experience with our content so far?”
- After first purchase: “How likely are you to recommend us?”
- 90 days after purchase: “Has the product met your expectations?”
- Annually: “Overall, how likely are you to recommend us to a colleague?”
Each score syncs to a custom field (e.g., nps_day14, nps_post_purchase, nps_90day, nps_annual). The trajectory is visible on the contact profile.
Segment-level analysis:
- Contacts whose NPS improved from Day 14 to post-purchase → the product experience exceeds the pre-purchase expectation. These are the best referral candidates.
- Contacts whose NPS dropped from post-purchase to 90-day → the product is losing value over time. These need engagement or feature-discovery campaigns.
- Contacts with stable high NPS across all touchpoints → the most valuable segment. Worth premium treatment: exclusive content, advisory board invitations, VIP access.
Practices for GetResponse survey integration
Use tags for fast segmentation, custom fields for nuanced conditions. Tags are instantly usable in campaign targeting: “send to contacts tagged ‘promoter.’” Custom fields enable range conditions: “contacts where nps_score > 7 AND contact_role = ‘decision-maker.’” Both are valuable; use them for different purposes.
Survey after value delivery. Post-webinar, post-download, post-purchase — these moments produce useful feedback. Surveys sent without context get low response rates and ambiguous data.
Close the loop in your next email. When survey data reveals a pattern (e.g., subscribers want more video content), mention it in the next campaign: “You told us you want more video — here’s our first video guide.” This increases trust and future survey participation.
Don’t over-tag. Too many tags become unmanageable. Use a consistent prefix system: topic-seo, topic-email, nps-promoter, nps-detractor, challenge-conversion. Clean up unused tags quarterly.
Combine with GetResponse’s engagement scoring. The most powerful segments combine survey data (stated intent) with engagement scores (behavioral signal). High-NPS + high-engagement = your advocates. Low-NPS + high-engagement = frustrated users who still care enough to engage — the highest-priority recovery targets.
