Drive Revenue Intelligence with Gong Surveys Integration

The main benefit is the ability to activate your conversation intelligence. Gong is exceptional at recording, transcribing, and analyzing your team's calls, identifying key moments, topics, and competitor mentions. However, this information is most powerful when it triggers immediate action. By integrating Gong, you can automatically take the critical insights from a sales or support call and use them to drive workflows in your other business systems. Instead of a manager needing to listen to a call and then manually create a task or update a CRM, this integration does it for you instantly. This closes the gap between insight and action, leading to:

1. Faster Follow-ups: Automatically create tasks for sales reps based on commitments made during a call.
2. Proactive Deal Management: Instantly flag deals in your CRM when a competitor is mentioned or pricing objections arise.
3. Improved Coaching: Streamline the review process by automatically sending call recordings to managers for feedback.
4. Valuable Product Feedback: Ensure feature requests mentioned on calls are immediately logged for the product team.

This integration is powered by Zapier, an automation platform that connects your apps without requiring any code. You do not need to be a developer to use it. The process is based on a simple "trigger-and-action" model:

1. Trigger: An event occurs in Gong. The most common trigger is "New Call Completed," which happens after Gong has finished processing and analyzing a recorded call.
2. Action: This trigger initiates a pre-defined action in another application, such as Responsly, Slack, or your CRM.

To set it up, you connect your Gong and Responsly (or other app) accounts to Zapier. Then, you build a workflow (a "Zap") by selecting Gong as the trigger and your other app as the action. Zapier guides you through mapping the data from Gong—like the call participants, a link to the recording, or specific keywords that were mentioned—into the relevant fields in your other application.

The true value of this integration comes from creating custom workflows that fit your team's processes. Here are some of the most impactful examples:

1. Automate CRM Updates: If Gong's AI detects a competitor name (using a "Tracker"), automatically update the deal stage in HubSpot or Salesforce to "Competitor Mentioned" and create a high-priority task for the account manager to follow up with a battle card.
2. Streamline Sales Coaching: When a call from a new sales rep is completed, automatically post a message in a private Slack channel for their manager. The message can include the call title, participants, and a direct link to the Gong recording, making it simple for the manager to review and provide timely feedback.
3. Create a Product Feedback Loop: Set up a "Tracker" in Gong for terms like "feature request" or "it would be great if." When these are mentioned on a call, automatically create a new card in Trello or an entry in a Productboard or Airtable database, including the customer's name and a link to the exact moment in the call where the feedback was given.
4. Log Call Summaries for Reporting: After every client call is completed, automatically add a new row to a Google Sheet. This row can contain the call date, duration, participants, and a link to the recording, creating a master log for analysis and reporting without any manual data entry.
5. Task Management for Follow-ups: If a customer mentions a specific action item like "send me the proposal," you can trigger an action to automatically create a task in Asana, Todoist, or your CRM's task manager, assigned to the sales rep with a due date.

To build these automations, you will need active accounts for three services:

1. A Gong Account: You need an active Gong subscription that allows for API access (which is standard for most business plans). This is where your call data will originate.
2. A Responsly Account (or another target app): You need an account for the app where you want the action to happen (e.g., Slack, Google Sheets, HubSpot, Asana).
3. A Zapier Account: This is the automation platform that connects Gong and your other tools. Zapier offers a free plan to start, but given the rich data from Gong and the potential for high call volume, a paid Zapier plan is often necessary to support more complex workflows and a higher number of automated tasks.