Sync Responsly surveys with Really Simple Systems CRM (now Spotler CRM) for SMB-friendly feedback workflows
Really Simple Systems CRM (now Spotler CRM) is the UK-based, GDPR-focused CRM platform for small and mid-sized businesses. Responsly integrates cleanly as the structured-feedback and lead-qualification layer.
For SMB teams running this CRM, this integration adds data rigor and consent-compliant feedback without overwhelming the simple workflows the CRM is built to support.
Where Really Simple Systems CRM and Responsly combine
Lead qualification intake
Inbound prospects complete qualification surveys; responses create structured CRM leads with qualification data pre-filled.
Contact enrichment
Existing contacts receive periodic profile surveys; responses update contact fields, filling gaps and refreshing data.
Opportunity-stage feedback
Sales stage changes trigger targeted surveys — discovery, pre-close, post-close onboarding. CRM activity records capture the structured response context.
Post-sale CSAT
Closed-won opportunities trigger a post-sale satisfaction survey. Responses tie to the CRM account; patterns inform sales-to-CS handoff quality.
Churn and exit surveys
Accounts flagged at risk or cancelling get exit surveys. Categorized reasons feed retention planning; raw comments preserve story and nuance.
GDPR-compliant outreach
Consent state captured in-survey; CRM records update only for consenting respondents. Marketing modules filter on consent state for compliant campaigns.
Setup
- Build surveys in Responsly with consent capture where needed.
- Configure Really Simple Systems CRM (Spotler CRM) API credentials.
- Automation maps survey fields to CRM contact/lead/activity records.
- Test with sample data; verify record creation and updates.
- Monitor consent state handling across flows.
Practices
Consent first. Build into every survey.
Match on email. Avoid duplicate contacts.
Use custom fields. Dedicated survey_ fields for structured data.
Log activities. Survey completions as CRM activities preserve history.
Close the loop. Act on feedback visibly where possible.
SMB CRM with structured feedback
Connect Responsly to Really Simple Systems CRM (Spotler CRM) and SMB teams gain consent-compliant feedback capture without workflow bloat. Lead qualification tightens, contact data freshens, and the GDPR-focused posture stays intact — the structured-feedback upgrade built for the SMB market. For GDPR-compliant survey methodology, see our GDPR-compliant survey guide. For larger CRM integrations at scale, see HubSpot or Salesforce. For customer retention strategies to apply after capturing feedback, see our customer retention guide.

















