Flow Responsly responses into SharpSpring contact records for richer segmentation and smarter automation
SharpSpring (now part of Constant Contact’s Lead Gen CRM) is the marketing automation and CRM platform popular with agencies and mid-market B2B marketers. Responsly fits into that automation engine as a structured feedback input.
For SharpSpring users, this integration turns survey data into the signal that drives sharper segmentation and smarter automation across the marketing lifecycle.
Where SharpSpring and Responsly combine
Lead qualification at intake
Intake surveys update contact fields with qualification data. Lead scoring reacts to stated intent; sales gets prioritized leads backed by more than behavior.
Mid-campaign interest capture
Long nurtures benefit from periodic interest surveys. Responses tag contacts for more targeted follow-ups.
Post-event feedback
Webinar and event follow-ups capture structured attendee feedback. SharpSpring automation routes attendees to topic-specific nurture based on stated interest.
NPS-driven segmentation
Periodic NPS sends segment contacts into promoters, passives, detractors — each enters a tailored follow-up workflow.
Agency client campaigns
Agencies running SharpSpring for multiple clients get a standardized survey-to-automation pattern that works across clients.
Setup
- Build the survey in Responsly.
- Create SharpSpring custom fields and tags.
- Configure webhook automation to SharpSpring’s API.
- Set up workflow triggers on field/tag changes.
- Monitor and iterate on survey questions for cleaner automation.
Practices
Consistent field naming. survey_ prefix for clarity.
Respect frequency. 60-90 day cooldowns.
Log raw responses. Context beyond structured fields.
Close the loop visibly. Feedback-driven changes mentioned back to respondents.
Feedback-driven marketing automation
Connect Responsly to SharpSpring and survey data becomes the sharpest input into automation. Segmentation tightens, scoring improves, workflows perform — because contacts enter the right paths based on what they actually said. For comparable marketing automation integrations, see HubSpot or Active Campaign. For NPS strategy to incorporate into lead scoring, see our NPS implementation guide.
