Net Promoter Score software

Collect 0–10 ratings across every channel, watch your NPS update live, and reach detractors before they churn.
NPS survey asking the recommendation question on a 0–10 scale
15+ years on the market, trusted by 1,000+ organisations around the world to collect feedback and bring valuable insights
  1. Red Bull
  2. Schindler
  3. Bayer
  4. Booksy
  5. KraftHeinz
  6. Danone
Customer Experience platform that doesn't require lifetime to implement. In one week we implemented it across 200+ people organization.
Dombi

Simon Krupnik

Marketing Director at Dombi

The NPS scale, split automatically into promoters, passives and detractors

0–10

Email, SMS, WhatsApp, a website widget and in-app surveys in one programme

5 channels

Your score recalculates with every new response, with no spreadsheets involved

Live

How long it took Dombi to roll the programme out across 200+ people

1 week

What is NPS survey software?

NPS survey software takes over the work around the Net Promoter Score: it sends the 0–10 question, sorts answers into promoters, passives and detractors, calculates the score, and makes sure somebody replies to the low ratings. Instead of rebuilding a spreadsheet every quarter, you have the number in one dashboard as responses come in.

Responsly is an NPS tool that pairs the standard question with follow-ups, templates and analysis of open-ended answers. You can measure NPS alongside CSAT and CES in the same programme, or read the method in our guide to calculating Net Promoter Score.

NPS score graph in the analytics dashboard

How to run an NPS programme

Six steps from the first question to a score your team actually uses.

  • 1. Pick the moment you measure

    Decide whether you track the relationship on a cadence or a specific event — a purchase, a delivery or a support ticket.

  • 2. Build the NPS survey

    Start from a template: the 0–10 recommendation question plus one open question about the reason. Short surveys collect more answers.

  • 3. Send it where your customers are

    The same questionnaire goes out by email, SMS, link, QR code, a website widget or inside your product.

  • 4. Watch the score in real time

    The number recalculates automatically and you can filter it by segment, channel, product or location.

  • 5. Close the loop with detractors

    A low rating triggers a Slack alert or a task in your CRM, so the answer reaches the right person the same day.

  • 6. Benchmark and set a target

    Compare the score with your previous round and with your industry average, then agree how far you want to move it.

Want the methodology first? Read how to calculate NPS or see what changes when you add sentiment analysis to the score.

How to calculate NPS

Net Promoter Score is calculated by subtracting the percentage of detractors from the percentage of promoters:

NPS = % Promoters − % Detractors

Respondents are grouped by their 0–10 rating: promoters (9–10), passives (7–8), and detractors (0–6). If 50% are promoters and 20% are detractors, your NPS is 30. Scores range from −100 to +100.

Responsly calculates the score automatically as responses arrive — no spreadsheets needed. For a full walkthrough, read how to calculate Net Promoter Score, and compare your result with your industry in the NPS calculator.

NPS calculator
Click the numbers 0-10 to add responses
How likely are you to recommend us to a friend or colleague?
0 – Not at all likely10 – Extremely likely
Detractors (0–6)
Passives (7–8)
Promoters (9–10)
Your NPS score
0-100-50050100
0%Promoters
0%Detractors
NPS
NPS result of0iswaiting for datafor
Benchmark is based on Responsly data collected from 10,000+ organizations in 2021–2026. Industry averages are reference points, not hard targets — your own trend over time matters more. See the full industry comparison in our NPS benchmark calculator. Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

What a regular NPS programme gives you

  • Turn detractors into promoters

    Every low rating reaches somebody who can act on it. A fixed problem is far more likely to end in another purchase than silence after a survey.

  • See what sits behind the score

    Athena reads the open answers under each rating, groups the recurring reasons and shows which one drags your score down the most.

  • Compare over time and against your industry

    The trend matters more than a single reading. The NPS benchmark calculator shows how you compare with your industry.

Closing the loop on NPS feedback

Collecting scores is only half the job. Closing the loop means following up with detractors, thanking promoters and routing each response to the team that can change something. Responsly connects NPS to Slack, email alerts and your CRM so nothing sits unanswered.

Go further with Athena, our AI customer intelligence agent — it watches the trend, flags unusual drops and suggests what to fix. Pair the quantitative score with the qualitative analysis described in our guide to net sentiment score.

Alert about a low NPS rating on a phone

See an NPS survey in action

NPS results where you already work

Trigger a survey from a CRM event, push scores into Slack and your data warehouse, and turn low ratings into tasks — through 100+ integrations, webhooks and the API.

  1. Google Sheets
  2. HubSpot
  3. Intercom
  4. Mailchimp
  5. Google Analytics
  6. Salesforce
  7. Zapier

NPS software features

Start for free

0–10 NPS question

The standard scale, split into promoters, passives and detractors

Follow-up questions

One question for a detractor, another for a promoter, based on the rating

Live score

The score recalculates with every new response

Trend over time

Compare rounds and see whether the number is moving

Segments

Filter the score by product, location, channel or customer group

Recurring sends

Set a cadence and stop the same customer being asked too often

Detractor alerts

A low rating goes straight to Slack, email or your CRM

AI answer analysis

Athena groups the reasons behind ratings and surfaces recurring issues

Industry benchmark

Compare your score with the average in your industry

Multichannel delivery

Email, SMS, WhatsApp, link, QR code, website widget and in-app

Privacy and GDPR

EU data storage, consent handling and access control on results

Exports and reports

Share a dashboard with your board or export the data to Excel

effect
effect

Enterprise grade security

effect
  • GDPR compliant

    We're compliant with General Data Protection Regulation (GDPR) that businesses in Europe must comply with when processing personal data.

  • CCPA compliant

    USA state of California introduces California Consumer Privacy Act (CCPA) that defines how to handle users' personal data.

  • SSL & 2-Factor Authentication

    All connections are protected by TLS 1.2 and AES with a 256-bit key. Enable 2-Factor Authentication for even better security.

  • SSO

    Sign up users with Single Sign-On (SSO) and manage their access to your team. Set permissions and resource access.

Customer reviews

NPS programmes running on our platform

G2
4.9/5

NPS survey software FAQ

What is NPS software?

NPS software sends the Net Promoter Score question, sorts answers into promoters, passives and detractors, calculates the score and routes low ratings to the people who can act on them — so the programme runs without spreadsheets.

How do I run an NPS survey?

Pick the moment you measure, build a survey with the 0–10 question plus one open follow-up, send it by email, SMS, link or in-app, then act on the ratings. The score recalculates as answers arrive.

How much does an NPS tool cost?

You can run your first NPS survey on the free plan. Paid plans add higher response limits, recurring sends, CRM integrations and team features — see pricing for the details.

How often should we measure NPS?

Relationship surveys usually run quarterly or twice a year. Transactional surveys go out after a specific event such as a purchase, delivery or support ticket. Throttling rules stop the same customer being asked too often.

What is a good NPS score?

It depends on the industry: in some a good score starts around 20, in others around 50. The trend matters more than a single reading. Compare yours in the NPS benchmark calculator.

What is the difference between NPS, CSAT and CES?

NPS measures the likelihood of a recommendation and long-term loyalty, CSAT measures satisfaction with a specific interaction, and CES measures how much effort a customer had to put in. You can collect all three on one platform and compare them in one dashboard.

Can we measure employee NPS (eNPS)?

Yes. eNPS asks your team the same question about recommending the company as a place to work. Run it anonymously with a breakdown by department — see our guide to employee Net Promoter Score.

How do we follow up with detractors?

Set an alert so a rating of 0–6 sends a Slack message, an email or creates a task in your CRM. Somebody gets in touch the same day instead of at the end of the quarter.

Can NPS results flow into our other tools?

Yes. Ratings can be pushed to your CRM, data warehouse, Slack or your own system through integrations, webhooks and the API, and surveys can be triggered from a CRM event.

Is the NPS programme GDPR compliant?

Yes. Data is stored on EU servers, and you control consent, retention and who can see the results. The details are on our security page.