Post-purchase surveys

Post-Purchase Surveys for Shopify

See which channels bring customers worth keeping. Ask on the Thank you page, then get revenue, LTV and NPS by channel, with AI reading every comment.

Order #1042

Thank you, Anna!

How did you hear about us?

Interactive example. Click an answer.

The blind spot

Your dashboards show the last click. They miss why people buy.

Most buying decisions start where no pixel can follow. A short attribution survey asks the one person who knows.

AI assistants

A recommendation from ChatGPT or Claude leaves no click, no referrer and no campaign to report.

Podcasts and creators

People hear about you on Monday and buy on Friday from a branded search. The search gets the credit.

Word of mouth

A friend’s advice shows up as direct traffic in every dashboard you own.

One survey

Three answers from one short survey

Everything fits on the Thank you page, and the survey adapts to each buyer’s first answer.

Where did they come from?

“How did you hear about us?” with a follow-up for the exact creator, show or assistant.

Why did they buy?

The reason that tipped the decision, in the customer’s own words, while the purchase is still fresh.

Will they come back?

A 0–10 recommendation score and a comment, so you spot loyal customers and problems from the first order.

Channel Intelligence

See which channels bring customers worth keeping

The cheapest order can be the most expensive customer. Channel Intelligence puts revenue, LTV, NPS and the top theme in comments next to each channel, so you can see what a channel really brings before you scale it.

ChannelRevenueLTVNPSTop theme in comments

Friend or family $46,800 $241 78 Came for one product, bought the set

Podcast $38,900 $214 71 Trusted the host, asked about refills

AI assistant $17,100 $188 64 Recommended for sensitive skin

Google $58,200 $139 42 Compared prices, stayed for delivery

TikTok $61,400 $74 18 Sizing runs small

Example data for an illustrative store.

Revenue and LTV by channel, tied to each order
Results projected to all orders, not only those who answered
New and returning customers, side by side
Compare survey answers with last click and UTMs

Athena

Athena reads every comment for you

Athena, our AI agent, turns open answers into themes, sentiment and churn risk, then links them to the channel, product and customer behind them.

Themes, not word clouds

See what repeats, how often and whether it is growing, without reading a spreadsheet of comments.

Early warnings

A sizing complaint from one channel shows up before it turns into returns and refund requests.

Answers in plain language

Ask what changed this month and get a summary your marketing and support teams can act on.

After the Thank you page

Your feedback program doesn’t end at checkout

Most post-purchase tools stop right after payment. Responsly follows the whole customer relationship from one place.

After delivery

Send an email or SMS when the product has arrived and ask about the product itself.

On your store

Show a website survey to people about to leave, and find out what stopped them.

Beyond the order

Ask about returns, win back quiet customers and put QR surveys on your packaging.

Priced per response, not per order

Plans start at $50 a month for 500 responses. If about half of your buyers answer, that covers roughly 1000 orders a month. A busy sale month doesn’t move you up a tier just for taking orders. See pricing

Setup

Live on your store in minutes, without code

Shopify no longer runs pasted scripts on the Thank you page, so the survey is a native checkout block. It works on every plan from Basic Shopify up. The setup guide walks through each step, and the Shopify integration page covers what connects where.

Install the app
Add Responsly Post Purchase Survey from your Shopify admin.
Connect Responsly
Log in or create a free account and pick a workspace.
Choose a survey
Start from the ready-made post-purchase survey or use your own.
Add the block
Drop the Responsly survey block into the checkout editor and save.

Frequently asked questions

What is a post-purchase survey?

A short survey shown right after someone buys, usually on the Thank you page. It asks what no analytics tool can see: how the customer found you, why they bought and how likely they are to recommend you. For question ideas and timing, see our post-purchase survey guide.

Does Shopify have a built-in post-purchase survey?

No. Shopify has no survey builder, so a survey on the Thank you or Order status page has to come from an app. Pasted scripts no longer run there: Shopify switched them off in August 2025 for Plus stores and in August 2026 for all other plans.

Where does the survey appear?

On the Thank you page and the Order status page, as a block you place in the checkout editor. You can also send the same survey by email or SMS after delivery, or show it on your store with the website widget.

How many questions should I ask?

One to three on the Thank you page. Start with how they heard about you, add one follow-up, and finish with NPS or a short comment. Longer programs work better by email after the product has arrived.

Will the survey slow down checkout?

No. It appears after the payment is complete, so it never stands between a customer and an order. If anything fails to load, the block simply hides and the order confirmation stays as it is.

Can one customer answer twice?

No. Responsly keeps one response per order, so a refresh or a second tab does not add a duplicate to your reports.

How much does it cost?

There is a free plan, and paid plans start at $50 a month for 500 responses. You pay for responses, not orders, so a store where about half of buyers answer covers roughly 1000 orders a month. See pricing.