Branding Questionnaire Template

Create effective banding Questionnaire, designed specifically to collect feedback to determine if your target customers recognize your brand and are able to associate your brand with the relevant products or services
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Why branding questionnaire matter

It is creating a brand is essential since it’s like a roadmap for a business or organization. It defines the organization’s direction and purpose. A brand also enables and empowers staff to interact with customers and each other in a consistent way with a company’s brand values. To effectively create brand collateral, you first need to understand an organization’s values, vision, mission, goals, objectives, and ethos. Before any branding efforts, you need to understand what sets that brand apart from its competition and what makes it unique for a target audience.

Why creating a brand matters?

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Creating a brand is important since it’s like a roadmap for a business or organisation. It defines the organisation’s direction and purpose. A brand also enables and empowers staff to interact with customers and each other in a way that is consistent with a company’s brand values.

To effectively create brand collateral, you first need to understand an organisation’s values, vision, mission, goals, objectives, and ethos. You need to understand what sets that brand apart from its competition and what makes it unique for a target audience before going ahead with any branding efforts.

What is a branding questionnaire?

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A branding questionnaire is a series of questions you ask your clients (or prospects) to understand their existing brand, their story, and what they want their brand to be.

You can use a branding questionnaire for a few different marketing projects. You can use one to develop brand collateral, work with clients to establish a new brand, or even refresh an old one. A branding questionnaire is closely related to a creative brief or a client intake form; it’s more about the bigger picture than the fine details.

A branding questionnaire is closely related to a creative brief or a client intake form, only it’s more about the bigger picture than the fine details of a project.

Examples of undefined questions

Here are examples of questions most commonly used in Branding Questionnaire Template. When using our template, you can edit and adjust all the questions.

How often do you buy products from the following categories?

NeverLess often than once a monthOnce a monthOnce a weekA few times a week
Natural cosmetics for face care
Natural cosmetics for hair care
Natural cosmetics for body care

Which brands of the aforementioned categories do you most often choose?

When did you first hear about the Naomi brand?

Have you come across any promotional activities or recommendations about the Naomi brand in the last 3 months?

Which statement best describes your behavior when shopping for Naomi products?

How likely is it that you will buy Naomi products in the next 3 months?

Would you recommend our products to your friends?

Definietly no
Hard to say
Definietly yes

What is your gender?

Your age?

Size of your town?

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  • 62%

    62% of our surveys are opened on mobile devices. Responsly forms are well optimized for phones and tablets.

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    Responsly get 2x more answers than other popular tools on the market.

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    Responsly service get an average satisfaction score of 98%

Customer Experience example

Customize template for your needs

  • Modify or add questions

    You can modify every question, delete or add more; there are 24 types of questions with options to select.

  • Add your branding

    Make it looks like it's your own. Add branding of your organization and modify the theme to match the graphic standards of your brand.

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    Easily connect Responsly to apps that you’re using. Use ready integrations to move data from Responsly to your apps automatically.

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