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he Importance of Competitor Research Surveys
Competitor research surveys are critical for businesses to stay ahead in the market. By understanding what customers think about their competitors, companies can identify areas for improvement and differentiate themselves from the competition. The insights gathered from competitor research surveys can inform business strategies and lead to increased customer satisfaction and loyalty. With your participation in a competitor research survey, you have the opportunity to impact the market and make a difference.
What is the purpose of a competitor research survey template?
A competitor research survey template is used to gather information about competitors and their offerings in the market. The purpose of this template is to provide a systematic approach for analyzing and understanding a company's competitors, their strengths, weaknesses, and overall market positioning. This information can then be used to inform business strategy and make informed decisions about product development, marketing, and other areas.
What are the key elements of a competitor research survey template?
A competitor research survey template typically includes the following key elements:
Company background information, including name, location, size, and industry Products and services offered by the competitor, including features and pricing Market position and competitive advantages Customer satisfaction and brand perception Sales and marketing strategies Financial performance and growth rate SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats)
How can a competitor research survey template help inform business strategy?
A competitor research survey template can help inform business strategy by providing valuable insights into the competitive landscape and market trends. This information can help a company better understand its competitors, identify areas of opportunity and potential threats, and make informed decisions about product development, marketing, and other areas. Additionally, by regularly conducting competitor research, a company can stay up-to-date on changes in the market and make adjustments to its strategy as needed. The information gathered through competitor research can also be used to benchmark a company's performance against its competitors and identify areas for improvement.
Examples of undefined questions
Here are examples of questions most commonly used in Competitor Research Survey Template. When using our template, you can edit and adjust all the questions.
What specific product of our brand are you using?
Rate our product according to the following:
| 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|
| Product features | |||||
| Product design | |||||
| Product quality | |||||
| Product usefulness | |||||
| Product novelty | |||||
| Customer care | |||||
| Return policies |
In which area is this product lacking the most? Specify below.
Which product/service would you consider as an alternative to ours?
Rate our competitor based on the following:
| 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|
| Product features | |||||
| Product design | |||||
| Product quality | |||||
| Product usefulness | |||||
| Product novelty | |||||
| Customer care | |||||
| Return policies |
Which of our competitors’ features do you find the most useful?
How can we improve to keep our customers? Explain briefly below.
Try this template
- 62%
62% of our surveys are opened on mobile devices. Responsly forms are well optimized for phones and tablets.
- 2x
Responsly get 2x more answers than other popular tools on the market.
- 98%
Responsly service get an average satisfaction score of 98%
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