Customer Pulse Survey Template

Gauge customer satisfaction and loyalty with our Customer Pulse Survey template. Get valuable insights to improve your products and services.
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Why Customer Pulse Survey is Important?

Customer Pulse Survey is a powerful tool to understand customer satisfaction, loyalty, and preferences. It provides businesses with valuable insights into areas of improvement, which can help increase customer retention, loyalty, and revenue. By collecting regular feedback, businesses can stay informed about changing customer needs and expectations, and take proactive steps to meet them. Our Customer Pulse Survey template makes it easy to collect feedback and drive continuous improvement.

When to send Customer Pulse Survey?


The timing of sending a Customer Pulse Survey can depend on the type of business and the customer's experience. However, here are some general guidelines for when to send a Customer Pulse Survey:

  • After a customer makes a purchase or uses your service - This is a good time to send a survey to gauge their satisfaction and identify areas for improvement.
  • After a customer interacts with your customer support team - If a customer has reached out to your support team, sending a survey after the interaction can help you understand how well the team resolved the issue.
  • On a regular basis - Sending a regular pulse survey, such as monthly or quarterly, can help you stay informed about your customer's changing needs and preferences.
  • When a customer has stopped using your product or service - Sending a survey when a customer has stopped using your product or service can help you understand why they left and how you can improve to prevent future churn.

How do Customer Pulse Surveys is different from NPS?


Customer Pulse Surveys and NPS (Net Promoter Score) are both used to measure customer satisfaction and loyalty, but there are some key differences between the two:

  • Frequency: Customer Pulse Surveys are typically conducted on a regular basis, such as monthly or quarterly, to track changes in customer satisfaction over time. NPS is often used as a one-time survey to measure overall customer loyalty and willingness to refer others to the business.
  • Scope: Customer Pulse Surveys are often more comprehensive and cover a wide range of topics, such as product satisfaction, customer service, and overall experience. NPS, on the other hand, focuses specifically on customer loyalty and the likelihood of referring others to the business.
  • Measurement: Customer Pulse Surveys often use a range of question types, such as multiple choice and rating scales, to gather more detailed feedback. NPS, on the other hand, uses a single question that asks customers to rate their likelihood of recommending the business on a scale from 0-10.
  • Actionability: Customer Pulse Surveys are often used to identify specific areas for improvement and guide action plans to address customer feedback. NPS, on the other hand, is often used as a high-level benchmark to compare against other businesses and track overall customer loyalty over time.

Examples of undefined questions

Here are examples of questions most commonly used in Customer Pulse Survey Template. When using our template, you can edit and adjust all the questions.

How likely are you to recommend our product/service to a friend or colleague?

Not likely at all
Extremely likely

How often do you use our product/service?

How satisfied are you with our customer support team?

Extremely dissatisfied
Extremely satisfied

How would you rate the overall quality of our product/service?

Very poor

How likely are you to continue using our product/service in the future?

Extremely unlikely
Extremely likely

How did you first hear about our product/service?

How would you rate the ease of use of our product/service?

Very difficult
Very easy

How likely are you to purchase additional products/services from us in the future?

Extremely unlikely
Extremely likely

How long have you been using our product/service?

Would you recommend our product/service to others?

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  • 2x

    Responsly get 2x more answers than other popular tools on the market.

  • 98%

    Responsly service get an average satisfaction score of 98%

Customer Experience example

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Alicja Zborowska, Administration Specialist

Red bull

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